Marketing Analytics Services

They include tracking setup, dashboards, attribution analysis, funnel analytics, call tracking, customer segmentation, retention analysis and revenue reporting. We choose what fits your questions and data. Many clients start by fixing tracking, then build a dashboard, then add deeper analysis once the numbers can be trusted.

Web analytics records visits, and event tracking records specific actions such as a form submission, a click to call or a booking. Together they show how people move through your site. We plan the events around your business goals, set them up, test them and document what each one means.

Attribution estimates which channels and touchpoints contributed to a lead or sale. It cannot give a perfect answer, because privacy settings, offline calls, shared devices and long buying cycles leave gaps. We explain the method used, show the limits, and treat results as guidance for decisions.

Yes. Call tracking can link calls to the source that produced them, such as an ad or a page, and record whether a call was answered or missed. Where your CRM logs jobs or sales, calls can be matched to outcomes. The setup depends on your phone system.

We start from the decisions you need to make, then pull the data from your ad accounts, analytics, CRM and call records into one view. Each measure has a plain definition. The dashboard is meant to be read in minutes, and we explain anything surprising in a short note.

Yes. We segment customers, look at repeat purchase or renewal patterns and find where people drop away. That can feed lifecycle campaigns and reactivation work. How much we can see depends on whether your customer and revenue records are connected and kept clean.

We can build revenue reports from your CRM or billing records and, where there is enough data, simple forecasts of leads and revenue. Forecasts are estimates with stated assumptions. Advanced causal measurement needs a lot of data and is discussed case by case.

Your accounts and data stay yours, and we need access to work in them. We document the tracking plan, definitions and dashboards so your team can use them. Ownership of the code, prompts, configuration and documentation is confirmed in the project agreement.