Paid search and paid social

PPC Management Services for Google and Meta Ads

PPC management is the planning, running and improving of paid ads on platforms such as Google and Meta. We build campaigns, align landing pages, set up call and form tracking, and report on the leads your spend produces. AI helps with analysis and creative testing, and people keep control of budgets and platform rules.

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Google and Meta

Campaign build and management

Matched landing pages

Aligned to each ad

Call and form tracking

Set up before launch

Human-reviewed AI support

Analysis and creative tests

Plain-language reporting

Leads and spend

  • Delaware registered
  • Dhaka delivery hub
  • Scope agreed in writing
  • Weekly demos during build
  • A named lead on every project
  • Human handoff on every AI agent
Definition

What is PPC management?

Who it is for

Who this is for

Not a fit if you need a promise of a specific return on ad spend. Results depend on your offer, market, budget and landing pages.

  • Businesses that want a steady flow of enquiries from paid search or paid social.

  • Teams whose ads run but no one has time to improve them.

  • Companies that want a fresh view of an account they already run.

  • Organizations that need reporting tied to leads, not just clicks.

What we do

What we do

AI

The role of AI

AI supports campaign analysis and creative experiments. It does not replace budget controls or platform policy compliance.

An ad performance dashboard showing clicks, impressions and click-through rate
Outcome

The business outcome

Better-qualified acquisition and more efficient advertising spend, subject to campaign performance.

A screen showing user retention analytics

How it works

From review to refinement.

Four steps, from your goals to reporting.

  1. Step 1

    Review

    We look at your goals, offer, website, tracking and any existing account.

  2. Step 2

    Plan and set up

    We agree channels, audiences and budgets, and set up conversion tracking.

  3. Step 3

    Launch and test

    We start campaigns and test ads, audiences and landing pages one change at a time.

  4. Step 4

    Report and refine

    We report on leads and spend, then shift effort to what works.

How it works

Measurement

How we measure

When your CRM is connected, we can tie ads to what happens after the click. Marketing automation, linked below, covers the setup.

  • Leads, calls and form submissions from each campaign, using conversion tracking and call tracking.

  • Cost per lead and, where your CRM is connected, lead quality and what became revenue.

  • Return on ad spend, where revenue can be matched to ads. We do not quote a target in advance.

  • Search terms and audience reports, so you can see where money went.

PPC and SEO

PPC and SEO together

Paid ads bring traffic quickly and stop when spend stops. SEO builds visibility that lasts longer but takes more time to build. Many businesses use both: ads to test messages and fill gaps, and AI SEO services, linked below, for steady organic discovery.

A magnifying glass lying beside a laptop

What does PPC management include?

PPC management includes campaign strategy, account setup, keyword and audience research, ad writing, bid and budget management, conversion tracking, landing page recommendations and regular reporting. We manage campaigns on Google and Meta, and other channels where they fit your goals. The exact scope is confirmed in a call before work starts.

How are PPC budgets managed?

You set the overall budget and we propose how to split it across campaigns. You pay the platforms directly. We watch spend daily or weekly, depending on the account, and shift budget toward what produces qualified leads.

How do you report results?

You get a clear report with spend, clicks, leads and cost per lead, plus notes on what we changed and what we plan next. If your CRM is connected, we add lead quality and revenue where it can be matched. We aim for a report you can read in a few minutes.

What return on ad spend should I expect?

We do not promise a number, because return depends on your offer, pricing, market, competitors, budget and website. After setup we can discuss realistic targets based on your own numbers, such as your close rate and the value of a customer, and we adjust as real data comes in.

PPC or SEO: which is better for lead generation?

Each does a different job. PPC can bring traffic soon after launch and stops when you stop paying. SEO takes longer to build but keeps working. Many businesses run both. We can look at your market and suggest a balance, and neither is right for everyone.

Can you tie ads to our CRM?

Yes, where your CRM allows it. We can pass campaign and lead source data into the CRM so you can see which ads lead to qualified opportunities and sales, not only clicks. We cover the setup in our marketing automation work and confirm the details with your platform.

Do you take over an existing ad account?

Yes. We start with a review of your account, tracking and recent results. Then we tell you what we would keep, change or stop. You remain the owner of your accounts and data, and we need admin or manager access to work in them.

How do you handle platform policies and sensitive industries?

We follow each platform's advertising policies, and some industries have extra restrictions on ads and targeting. We check these before launch and tell you if a plan cannot run as proposed. We do not use methods that risk your account being suspended.

Frequently asked questions

Independent check

Decide with evidence, not a pitch.

Open a neutral research prompt in the AI you already use. It asks where NextCTL fits, where a freelancer or an in house hire may be enough, and what to verify before you choose.

AI answers can be incomplete. Check nextctl.com/methodology before deciding.

Request a
PPC quote.

Tell us about your offer, channels and any account you already run. We will confirm the scope on a call.

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