Co-Founder

Abdullah Al Maruf

Someone has to own the pipeline. That is his half.

Our Co-Founder, Abdullah Al Maruf, co-founded NextCTL and leads its growth side - how service businesses find the firm, and how the firm's clients end up with a pipeline that keeps moving without anyone remembering to chase it.

Abdullah Al Maruf, Co-Founder of NextCTL, seated in a lounge chair

In short

Who is Abdullah Al Maruf?

Abdullah Al Maruf is the co-founder of NextCTL, an AI-native software and growth firm registered in the United States. He leads the growth side of the company: client acquisition, multi-channel automated outreach, and the pipeline systems that keep both running after launch.

His work sits where marketing, AI and operations meet. He is based in Dhaka and works across NextCTL's US and Bangladesh operations.

Role
Co-Founder, NextCTL
Focus
Growth systems and client acquisition
Based
Dhaka, Bangladesh
Works across
US and BD operations
The mandate

Three questions he is accountable for

Growth at NextCTL is not a department that runs campaigns. It is three questions that have to keep having good answers.

  • Where do the next twenty conversations come from?

    Paid, outbound and inbound, wired into one pipeline instead of three dashboards that never reconcile.

  • What happens after someone raises a hand?

    Scoring, nurture and follow-up that run whether or not a person remembers. Most leads are lost on day three, not on the first call.

  • Do we know what actually worked?

    Attribution from click to closed deal, so the next month's budget is a decision rather than a guess.

The system

The six components he runs

This is the growth system NextCTL sells and the one it runs on itself. Each part is useful alone. Connected, they stop the pipeline leaking between them.

01

Lead generation and capture

Multi-channel demand - paid, outbound and inbound - routed straight into the pipeline so nothing lands in an inbox and dies there.

  • Paid and organic campaigns
  • Landing page systems
  • Instant lead routing
See how this component works
Operating rules

How the growth side is run

Four rules that decide what gets built first and what gets cut. They come from the same argument NextCTL makes to clients.

  1. One system, one owner

    Six vendors produce six reports and no answer. Growth is run as a single system with a single person accountable for it.

  2. Automate the follow-up before the campaign

    Leads rarely go cold because the pitch was wrong. They go cold because nobody called back. The nurture gets built before the spend goes up.

  3. Measure what closes

    Impressions are not pipeline. Every component reports into one attribution model, from first click to closed deal.

  4. Ship it, then tune it

    A live funnel with known gaps beats a perfect plan in a document. Set it running, read the data, fix the biggest leak.

At NextCTL

Where his side of the company lives

The growth surface he owns, and the product built to run most of it.

Bring him the pipeline problem
you actually have.

See the growth system