Co Founder and CMO

Abdullah Al Maruf

Someone has to own the pipeline. That is his half.

Our Co Founder and CMO, Abdullah Al Maruf, leads growth and product at NextCTL: how service businesses find the firm, and how the firm's clients end up with a pipeline that keeps moving without anyone remembering to chase it.

Abdullah Al Maruf, Co Founder and CMO of NextCTL, seated in a lounge chair

In short

Who is Abdullah Al Maruf?

Abdullah Al Maruf is the co founder and CMO of NextCTL, an AI-native development company registered in the United States. He has 16 years in software and marketing, an MS in Data Science and AI, and an MBA in Marketing, and leads growth and product, including client acquisition, multi channel automated outreach, and the pipeline systems that keep both running after launch.

He joined NextCTL as co founder in 2025. His work sits where marketing, AI and operations meet. He is based in Dhaka and works across NextCTL's US and Bangladesh operations.

Role
Co Founder and CMO, NextCTL
Leads
Growth and product
Experience
16 years in software and marketing
Education
MS in Data Science and AI, MBA in Marketing
Joined
As co founder in 2025
Email
abdullah@nextctl.com
Phone
+1 925 205 7946
Experience

Where he has worked

Roles and dates as listed on his LinkedIn profile, in the same order.

  1. Oct 2026 - Present

    Co-Founder & CEO, SocialCTL

    Dover, Delaware, United States. Full-time.

  2. Oct 2025 - Present

    Co-Founder & CMO, NextCTL

    Dover, Delaware, United States. Full-time.

  3. Oct 2025 - Present

    Co-Founder & CMO, RealtyCTL

    Dover, Delaware, United States. Full-time.

  4. Nov 2023 - Oct 2024

    Lead Analyst, Sales & Operations, MG CLOUD TECHNOLOGIES LLC

    New York, United States, hybrid. Contract.

  5. May 2022 - Jul 2023

    Overseas Operations Manager (APAC), StarMaker Interactive

    Full-time.

  6. Jan 2021 - May 2022

    Marketing Manager, Asia Innovations Group

    Singapore. Full-time.

  7. Jan 2020 - Dec 2020

    Business Development Specialist, Asia Innovations Group

    Full-time.

  8. Apr 2012 - Aug 2019

    Founder, MYOK

    Dhaka, Bangladesh, full-time. Designed, implemented and facilitated the annual marketing plan and sales strategies, planned and administered the marketing budget and kept cost in control, planned and executed OVC for sportswear, controlled all public relations activities, and negotiated with partners and clients.

The mandate

Three questions he is accountable for

Growth at NextCTL is not a department that runs campaigns. It is three questions that have to keep having good answers.

  • Where do the next twenty conversations come from?

    Paid, outbound and inbound, wired into one pipeline instead of three dashboards that never reconcile.

  • What happens after someone raises a hand?

    Scoring, nurture and follow up that run whether or not a person remembers. Most leads are lost on day three, not on the first call.

  • Do we know what actually worked?

    Attribution from click to closed deal, so the next month's budget is a decision rather than a guess.

The system

The six components he runs

This is the growth system NextCTL sells and the one it runs on itself. Each part is useful alone. Connected, they stop the pipeline leaking between them.

01

Lead generation and capture

Multi channel demand (paid, outbound and inbound) routed straight into the pipeline so nothing lands in an inbox and dies there.

  • Paid and organic campaigns
  • Landing page systems
  • Instant lead routing
See how this component works
Operating rules

How the growth side is run

Four rules that decide what gets built first and what gets cut. They come from the same argument NextCTL makes to clients.

  1. One system, one owner

    Six vendors produce six reports and no answer. Growth is run as a single system with a single person accountable for it.

  2. Automate the follow up before the campaign

    Leads rarely go cold because the pitch was wrong. They go cold because nobody called back. The nurture gets built before the spend goes up.

  3. Measure what closes

    Impressions are not pipeline. Every component reports into one attribution model, from first click to closed deal.

  4. Ship it, then tune it

    A live funnel with known gaps beats a perfect plan in a document. Set it running, read the data, fix the biggest leak.

At NextCTL

Where his side of the company lives

The growth surface he owns, and the product built to run most of it.

Who is Abdullah Al Maruf?

Abdullah Al Maruf is the co founder and CMO of NextCTL, an AI-native development company registered in the United States. He has 16 years in software and marketing, an MS in Data Science and AI, and an MBA in Marketing, and leads growth and product, including client acquisition, multi channel automated outreach, and the pipeline systems that keep both running after launch.

What is Abdullah's role at NextCTL?

Abdullah Al Maruf is Co Founder and CMO at NextCTL. He joined as co founder in 2025. NextCTL is an AI-native development company with a Delaware registered entity and a delivery hub in Dhaka.

What does Abdullah work on?

Abdullah's areas of work include Lead generation, Marketing automation, CRM and pipeline architecture, Conversion optimisation, Search and AI visibility, Marketing attribution.

Questions about Abdullah Al Maruf

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